When Apple released the iPhone 16 Pro Max on September 20, 2024, priced at $1,199, it instantly captured the attention of loyal fans. The high-end device marked another milestone in Apple’s evolution of smartphones, and enthusiasts quickly lined up to own the latest gadget.
But a simple question reveals an interesting twist in financial hindsight: what if instead of buying the new iPhone, you had bought Bitcoin?
On the same day the iPhone 16 Pro Max launched, Bitcoin was trading at $62,966.53. For $1,199, a buyer could have purchased roughly 0.0190 BTC. Fast forward to April 22, 2025, and that fraction of Bitcoin would now be worth around $1,740, thanks to a sharp rise in BTC’s price to $91,509.68.
In essence, those who invested in Bitcoin instead of purchasing the iPhone would now be able to afford a MacBook Pro with the M4 chip — retailing at $1,599 — and still pocket some spare change. It’s a modern-day version of the classic “what if” investment story, blending tech loyalty with the financial performance of digital assets.
This 45% increase in Bitcoin’s value over just seven months coincides with broader macroeconomic shifts, particularly the impact of Trump-era tariffs. While tariffs disrupted many sectors, Bitcoin, regarded by many as a hedge against global economic uncertainty, emerged as a clear winner in the chaos.
Apple, however, wasn’t quite as insulated. Although based in the U.S., the tech giant relies heavily on manufacturing operations in China. Rising trade tensions and potential 25% tariffs had threatened to push iPhone prices to over $2,000, prompting the Trump administration to pause levies on consumer electronics.
Without this relief, Apple might have faced a pricing dilemma — and customers would’ve likely felt the squeeze.
In contrast, Bitcoin escaped the geopolitical headwinds, riding investor momentum and safe-haven appeal to new highs.
While not every Apple enthusiast is kicking themselves for buying a phone instead of crypto, the scenario underscores how quickly investment opportunities — even ones as unconventional as skipping a smartphone — can evolve in turbulent economic times.
