UK-based fintech Curve has introduced a new enterprise payment network aimed at challenging the dominance of major tech players like Apple Pay and Google Pay, positioning itself as a more open, merchant-friendly alternative in the rapidly evolving digital payments space. The initiative is part of Curve’s broader strategy to build a competitive infrastructure that empowers businesses with greater control over their payment ecosystems.
As reported by company executives, the new Curve Pay Enterprise Network allows merchants and financial institutions to directly integrate Curve’s payments technology, enabling branded checkout experiences, customized reward programs, and deeper customer engagement tools—all while bypassing traditional app store and hardware restrictions imposed by tech giants.
According to Curve, one of the key advantages of the platform is its interoperability across devices and operating systems, which eliminates reliance on proprietary systems such as iOS-only wallets. The move comes amid growing industry calls for more competition and regulatory scrutiny over the control exerted by Apple and Google in the contactless payments space.
Curve’s offering aims to give merchants greater control over customer data, payment routing, and loyalty programs, areas that are typically restricted or owned by platform providers. The company is targeting large retailers, banks, and fintech partners seeking a white-label payment solution that can scale across channels and devices.
This development reflects a broader push within the financial services sector to reduce dependence on dominant platforms and introduce open, flexible alternatives that can drive innovation and customer choice. Curve’s move could spark greater competition in the digital wallet space and appeal to regulators keen on fostering a more level playing field.
While Curve’s network is still in its early rollout phase, the company has hinted at future collaborations with enterprise partners across Europe and North America. Analysts suggest that if the model gains traction, it could reshape how digital payments are delivered and controlled, particularly in high-volume retail environments.
