In a bold move diverging from the high-tech trajectory of modern electric vehicles, Slate Auto—a Michigan-based startup backed by Jeff Bezos—has unveiled its inaugural electric pickup truck. Revealed at an event in Long Beach, California, the vehicle emphasizes affordability and simplicity, with a starting price under $20,000 after federal tax credits. The truck features manual windows, lacks an infotainment system, and comes unpainted, utilizing durable gray plastic panels instead. The base model offers a 150-mile range with a 52.7 kWh battery, while an optional 84.3 kWh battery extends the range to approximately 240 miles. Slate Auto plans to begin production by late 2026 and is accepting $50 refundable reservations.
The company’s design philosophy centers on radical simplicity and customization. The uniform gray plastic panels eliminate the need for paint shops and stamping equipment, significantly reducing manufacturing costs. The absence of an infotainment system not only cuts costs but also aims to enhance reliability by reducing potential electronic failures.Owners are encouraged to personalize their vehicles through DIY modifications, including vinyl wraps and accessory kits, supported by “Slate University” and a nationwide service network.
Slate Auto’s approach challenges the prevailing trends in the EV market, offering a vehicle that is both accessible and adaptable. With its minimalist design and focus on user customization, the company aims to attract a demographic seeking practicality over luxury, potentially reshaping consumer expectations in the electric vehicle landscape.
