Walmart-backed fintech OnePay is reportedly preparing to integrate cryptocurrency services into its banking application, a move that could transform how millions of its users engage with digital banking.
In recent months, OnePay has been expanding its digital offerings to modernize the customer experience. Now, the addition of crypto buy, sell, and hold features represents a strategic push to capture the fast-growing market of digital asset users, aligning with broader trends across the fintech sector.
According to insiders, OnePay’s upcoming update will allow users to manage cryptocurrencies directly in-app, without relying on external exchanges. This shift would position OnePay alongside other fintech leaders that have already embraced crypto integration, making it a more comprehensive financial platform.
For OnePay’s customer base, this could be a game-changer. Early adopters of crypto will gain easier access to digital assets, while mainstream users will be introduced to cryptocurrencies in a trusted retail banking environment. Analysts suggest this could significantly boost user engagement, retention, and competitiveness in the crowded fintech space.
The business case is clear: crypto integration could open new revenue streams through transaction fees, exchange partnerships, and premium services. At the same time, it raises important questions around regulatory compliance and security, areas that OnePay will need to address carefully to maintain trust.
Industry experts note that this move underscores a larger trend: traditional banks and fintech firms are weaving crypto into everyday finance, signaling that digital assets are on their way to becoming part of mainstream banking infrastructure.
Looking ahead, investors and industry watchers will be monitoring how OnePay’s rollout unfolds, and whether other major financial players follow suit. If the momentum continues, crypto could soon become as familiar in banking apps as checking balances or paying bills.
What new features will OnePay’s crypto integration include?
It is expected to include buying, selling, and holding cryptocurrencies directly within the app, making digital assets more accessible to retail users.
How might this move affect OnePay’s competition?
This strategic expansion could give OnePay a competitive advantage over other fintech platforms lacking integrated crypto services, attracting more tech-savvy users.
What are the potential risks involved with crypto integration in banking apps?
Security concerns, regulatory compliance, and market volatility are key risks that OnePay and similar platforms will need to address to ensure safe and compliant services.
Summary:
- Walmart has indeed backed a fintech venture, and multiple sources confirm big-box retailers are expanding digital finance initiatives.
- The trend of fintechs integrating crypto (e.g., PayPal, Cash App, Revolut) is current and aligns with 2025 market patterns.
- Reports of OnePay’s crypto integration are consistent with current 2025 industry coverage—this is not recycled news from earlier cycles.
- Regulatory and compliance considerations remain central to such integrations in the U.S. and globally.
